Category: Social Media

Now that 2019 is here and in full swing, you might be looking for new social media tools to add to your marketing stack. According to Scott Brinker of the Chief Marketing Technologist Blog, there are now more than 5,000 tools in the marketing technology landscape. So where do you start?

Given the complexity of Facebook’s algorithm, you can’t simply throw a dart and hope to land on a winning ad or audience. I’ve been working with Facebook ads for close to a decade,

When managing your social media campaigns, one of the most important things you need to get right is your branding. If you create a brand that resonates with your audience, and you reflect that across all your social media profiles and content, your audience will come to trust you more.

Social media marketing is a very odd thing. On one hand, social media is a medium which enables brands to dazzle and delight users, in an effort to build trust, loyalty, and evangelism. On the other, it’s the most sophisticated aggregation of data for marketing purposes in human history.

Facebook offers the most advanced ad targeting capacity of any platform in history, with a huge range of options to reach people based on their interests, preferences, geography, etc.

“What’s on the social media marketing horizon for 2019? We asked 23 experts for their predictions for the next year, including upcoming trends, shifts and other digital marketing-related insights to help you with your future planning.”

Social media isn’t all fake news and friend requests. Sometimes, you’ve got to take to the web to lock down that next great opportunity. Still, despite the ubiquity of online job sites, not everyone thinks to use their favorite time waster to find work.