Social media influencers are in high demand, with small and medium brands seeking them to be their advocates and promoters of their products. In any case, high demand for these influencers likewise pushes up the costs of getting marketing done by them – as an alternative to that, smaller enterprises hoping to get help from influencer marketing are progressively turning to small and influencers.
Like famous people, influencers with ready made audiences of people are hard to lock in. Small scale or micro influencers, in any case, are more congenial, and moderate in their demands. They also often have the added benefit of better engagement and connection with their audiences than their high-profile counterparts due to small in size.
Credibility and trust sway consumer buying and purchasing decisions, and often, micro influencers have more on both fronts with their individual readers or audience members.
For entrepreneurs, the test of building such trust with your intended interest group is tedious and hectic, yet it is likewise imperatively essential in this hyper-aggressive marketing environment.
What is a small scale or micro influencer?
A micro influencer is somebody with a following of anywhere in the range of 1,000 to 100,000 connections. This can be on any social media platform, and many have their own particular online journals and websites where they would be seen by many others.
small scale influencers are focused around a niche, and as noted, mostly come with an advantage of having high audience engagement that is more compelling, since their supporter numbers are smaller, and in this way, its easier for them to engage in with all of them regularly.
Having smaller crowds additionally implies the cost to repay them is likewise for the most part relatively lower than VIPs and high profile accounts.
Where do you look for social media micro-influencers?
The primary spot to look is your own “backyard.”
Filter through your online networking platforms and your blog. Check and see who’s remarking and sharing your posts or content. Somewhat these individuals are micro influencers. Presently, if a smaller scale influencer is engaging in with your image or content, that individual is as of now connected to your intended target group. Additionally, it’s reasonable they’re as of now inclined to your brand or content, and comfortable with your products, which will save time endeavoring to get them to promote your products or brand.
When you do connect, make certain to be respectful and express gratitude toward them for following you and interacting with your content. Make certain to connect with them on their social profiles and have an interaction there – they will value your interaction with them and being active.
Whatever you do, don’t start your conversation by bluntly requesting that they take an interest in your influencer campaign. Nobody appreciates being sold to, and smaller scale influencers are the same. Be courteous and polite as it has to go a long way.
Look for best content
Quality content and integrity are paramount.This is what I mean by that – does the influencer create quality content (video, photographs and blog duplicate)? Consider it from the perspective of your brand – is the influencer somebody you need to be associated with? Do they create content you need your organization to be related with?
For instance, in case you’re a family-friendly brand, look to see if the micro influencers use profanity or engage in inappropriate behaviour. Do they act well and would they be a good fit for your brand endorsement.
Be aware of congruence and engagement
On the off chance that you find a micro influencer that’s a huge pastry connoisseur, for instance, however your business is tied with a low-calorie or cutting on carbs , at that point they’re most likely not the right influencer for you, regardless of whether they are drawing in with your content.
In addition to the fact that they should create the sort of content you need to be related with your image, but they ought to get great commitment with their audience – remember, engagement is significantly more important than reach.
Verify how frequently your targeted micro influencer posts, and how much response it gets as likes, comments, and shares. The more a micro influencer connects with their target audience, the more persuasive they are with them. Recurrence is great as they will probably be viewed as credible, relevant, and up to date with audience’s needs and concerns. This is the thing that you need. When you measure relevance and communication styles, you’ll need to narrow down your micro influencers by reach.
How to find micro influencers quickly and easily
A compelling strategy for finding the best kind of micro influencer for your business is utilizing hashtag search features, especially branded hashtags.
On the off chance that you look #YourBrandName, you’ll have the capacity to discover individuals who are now engaging with your brand (in the event that they are). This is a very simple and straight-forward method for discovering which micro influencers are as of now talking about you – these are a portion of your best bets, as they’re as of now familiar with your business and will be less demanding to persuade over influencers who aren’t familiar and interested with you.
When you’re prepared to extend your pursuit, you can attempt hashtags for products or brands related to your brand and products. Simply type your hashtags into the Instagram search bar and a range of choices will pop up.
Suppose, for instance, your business is in the healthy food space. You’d basically type that hashtag into the Instagram look bar:
Another approach to discover micro influencers is to utilize influencer databases – some are free, basic and easy. They likewise give the added bonus of measurable information on the influencers as well.
For instance, Scrunch is a simple to utilize stage which empowers you to discover micro influencers rapidly. You can likewise filter them based on category.
A portion of the statistics Scrunch offers presents audience size, the social media platform the influencers are active on, the surmised cost to have them create content for you and the topics they are posting every now and then.
These are altogether furnished with the free version – further advanced insights are accessible when you buy in to the master variant.
Another platform to go for is Tinysponsor. This tool centers on small scale influencers, and empowers organizations to discover and team up, paying little heed to location or social platform. You can even pay the influencers through it.
When you visit Tinysponsor click on the “continue” button and make your brand profile, and then start searching.
Tinysponsor even enables you to search for ready-made packages, influencer by influencer or in bulk, by respective social media channel, price, city (so you can get local) and tags, so there are many options to choose from.
You can add the packages to your cart, define your objectives, then checkout. Sponsorships are affirmed by each micro-influencer, and funds are held in a secured and protected account.
Wrapping up
Influencer marketing is a standout amongst the best practices of gaining mindshare with your optimal target market rapidly and adequately.
On account of their high engagement rates and cost-viability, most small and medium sized companies can use this system whenever they need – yet remember this critical point: The size of the audience isn’t as critical as the engagement. You need to see a dynamically active audience.
Indeed, even influencers with small audience of people can enable you to help your brand’s authenticity and standing. Presently you can outflank bigger contenders, since you can connect with an already targeted and motivated audience which will boost your brand and products.
About the Author
Ramiz Al Jalbani
Ramiz is a content writer and a supply chain professional focused on IT and Trading. He has a wide experience of using the new and latest technology to trade businesses. A true Middle Eastern and South Asian Market insider, Ramiz shares his thoughts and opinions in the form of weekly essays that you can subscribe to via subscribing to blog of Ava IT Solutions or email. He has written numerous essays, articles and blogs which have been featured and quoted in different journals around the globe. The topics range from Digital Marketing, Social Media Trends, Technology Trends and Integration of Business Processes to IT.
